John will personally supervise every aspect of the film release from publicity stills and posters to the chain of theatres to be selected, to the festivals that the film will be sent to before its commercial release.
For the first time in his entire career, John is working with a PR agency and coincidentally or knowingly it’s the same agency that Aamir Khan has been working with for some years now.
John confirms that his film directed by Abbas Tyrewala is indeed likely to have a title with the word ‘Dil’ in it, Aamir had some of his hits with the name Dil in his movie title like Mahesh Bhatt’s Dil Hai Ki Manta Nahin and Farhan Akhtar’s Dil Chahta Hai
Since the film’s director and producer are both close to Aamir (Tyrewala’s debut film Jaane Tu….Ya Jaane Na was produced by Aamir and producer Madhu Mantena’s blockbuster Ghajini starred Aamir) they’ve no objections whatsoever to John’s Operation Aamir.
That isn’t all. Apparently like Aamir, John has decided to stay away from all awards function, in India and abroad. Though he makes it clear he’s friendly with all the awardees he has also made it known that he won’t attending any of the awards functions.
John confirms all his Aamir-inspired marketing manoeuvres. “Aamir is truly inspiring in the way he conducts his career. And his success ratio is mindboggling. Who wouldn’t want to follow in his footsteps? I certainly do. And I’m trying. In my own humble way I’ve been repeatedly taking risks with my career. Like Aamir I don’t believe in staying in the comfort zone. As for awards, I think the endorsement that your performance gets from the audience provides more satisfaction for an actor than anything else.”
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